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Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners


Dec 18, 2017

Ep #7: Having a paper book gives credibility to the person, you become an authority in people’s eyes. And for many people publishing a book was a huge jump in their career. But it always seems complicated and takes a long time.

In this episode, we will talk to James Woosley about how to publish a book even if you are not a writer.

And as this episode is part of the Marketing on a Budget series we will also talk about how you can publish a book without spending a lot of money.

James is a significant influencer and strategic planner who communicates the potential he sees so that it can be realized. As a project manager, coach, and consultant, he helps people and organizations move ideas from the dreaming and planning stages to full implementation.

There was a time when James wanted to make his first book as real as any book published by a major company, and he did it. It turned out to be the self-publishing company where he helps other people to publish their books.

Time Stamped Show Notes:

  • [00:22] About the episode and James Woosley
  • [02:49] James shares how a diversity of his experience brought him to strategic planning and writing his first book
  • [04:06] How writing a book benefits you and your business
  • [05:43] James started to get more clients, getting on interviews and it turned to a new business
  • [06:31] Who can write a book
  • [07:35] What to do if you are not a natural writer
  • [09:10] How to choose what to write about if you have many ideas and knowledge
  • [10:01] If you write a cookbook, but talk about different things your audience won’t be interested in buying your book
  • [10:08] What's the process of writing a book?
  • [11:38] James shares how he wrote his first book
  • [12:46] What to start writing a book from?
  • [14:28] How to finish a book faster, but still keep it effective?
  • [15:47] Chunk your process so you can see the progress on your calendar
  • [16:39] How James had his ups and downs in his writing
  • [17:39] What to do when you finished writing your book and ready to publish it
  • [18:02] The choice between self-publishing and traditional publishing
  • [19:29] Should you do everything by yourself or invest in the book?
  • [20:14] Finding the balance between quality of writing and presentation of the book. James talks about J.K. Rowling as an example
  • [22:13] How much it costs to publish your first book and how to do it at a low-cost
  • [25:25] If you’re really on a budget - start with the ebook
  • [27:34] Get your book published on Amazon
  • [28:06] Are you spending so much time developing your book vs. creating content and serving your customers? Outsource things that aren’t core of your business
  • [29:40] What are three steps you can do to start writing and get ready for publishing your first book
  • [31:15] Even 20-30 minutes a day will make the difference
  • [32:42] Where to find James
  • [34:34] For the show notes go to marinabarayeva.com/7 and subscribe to the Marketing for Creatives show

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