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  2. How to Create a Marketing Strategy for Small Business with Doug Morneau | #2

How to Create a Marketing Strategy for Small Business with Doug Morneau | #2

Dec 6, 2017

Ep #2: With a lot of options, that you have to market your business it’s easy to get lost in what actually you should do. In this episode, Doug Morneau shares how to create a marketing strategy for your business.

Doug is a serial entrepreneur and a host of the Real Marketing Real Fast podcast. He can quickly understand concepts, adapt to new technologies and new media, which makes him a valuable contributor to any sales and marketing problem-solving conversation, or marketing strategy session.

Time Stamped Show Notes:

  • [00:21] About today’s topic
  • [01:46] Marina welcomes Doug Morneau
  • [02:21] Doug have been in business for over 30 years
  • [03:53] How to create a marketing strategy and pick the direction of how to market your service or product
  • [05:13] Do you really should you low your prices for having the clients?
  • [06:31] How to create an avatar of the ideal client
  • [07:38] The avatar example for a photographer when the audience is professionals or business owners
  • [10:01] Create an offer for your target audience
  • [12:24] How to find an opportunity to present in front of your target audience
  • [14:04] Pick a special day for marketing your business
  • [15:26] What else to include in your marketing strategy
  • [17:21] The story of the artist who collaborated with the hotel in Thailand to organize an art show
  • [18:37] How to connect to people and start collaborating with them
  • [20:24] Doug shares an example of how he reaches out to people
  • [22:17] The process of creating the marketing strategy
  • [22:39] Reach people by sending direct messages to people on Instagram
  • [24:10] Draft a marketing plan
  • [24:46] Connect with people who serve your target audience and ask to send your offer to their audience
  • [26:08] For how long and how often you should test new marketing strategies
  • [27:37] How to use free services to convert a person into a paid sale
  • [29:20] 3 steps that you can do today to create your marketing strategy
  • [31:06] Connect with Doug

For the show notes go to marinabarayeva.com/2 and subscribe to the Marketing for Creatives show.

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