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How to Market to Families with Kids. A Story of the Illustrator Angela Ferrari | #10

Dec 25, 2017

Ep #10: It’s Christmas time when all family gets together. How is it going to be related to business? In this episode, we gonna talk about how to market to families with kids.

When you market to this audience, you market first to the parents but your product or service is for kids. Easy? Not always. Let’s look at the different ways to reach your clients and market to them.

We have a special guest today, who creates and reads the stories for kids Angela Ferrari.

Angela is an artist, children's book author, and illustrator based in Portland Maine. She is also the creator and host of the Story Spectacular podcast.

She wrote and illustrated three children’s books: Digger’s Daily Routine, An Extraordinary Book and What Do You See. Most recently Angela has launched a children’s story podcast Story Spectacular. The show features original stories and classic retellings. 

Time Stamped Show Notes:

  • [00:22] About the episode and Angela Ferrari
  • [02:31] Angela shares her journey from painter to children’s books author and illustrator to children’s story podcaster.
  • [04:25] Angela describes how scary it was to change identity and therefore audience too
  • [05:14] How Angela’s marketing plan looks like to reach parents and grandparents with children in their lives
  • [06:18] How good content will attract more clients
  • [06:34] The importance of attending live events to market your product
  • [07:40] How you can market to families with kids
  • [09:14] What you can do if you’re shy or marketing is not your strength
  • [10:10] Where and how Angela sells her books
  • [11:11] How people that share your product with their friends help you
  • [11:53] How a podcast can help you to market your business
  • [12:57] Angela shares a fun way to promote her podcast using Audiograms on Instagram
  • [13:45] What other channels you can use to market to families with kids
  • [14:00] How to show up more in Google searches
  • [14:47] Where do you get the inspiration for the blog posts?
  • [16:06] How parents can come in contact with your blog or social media directly
  • [16:48] How to plan your day to manage multiple tasks at once
  • [18:24] Angela’s tips to people who question whether your work can be fun
  • [19:17] The three steps you can do to start this marketing to families with kids process now
  • [20:44] Create content that’s for a specific avatar, perhaps based on someone real
  • [22:26] Where to find Angela online
  • [34:40] For the show notes go to marinabarayeva.com/10 and subscribe to the Marketing for Creatives show

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