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Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners

Dec 20, 2017

Ep #8: Were you in the situation when the client was always complaining about the work, changed his mind at the last moment, or wanted to get more for less money?

In this episode, we will go through different situations with Ilise Benun to see how you can turn difficult clients into good clients.

Ilise is the founder of, the go-to online resource for creative professionals who want better projects with bigger budgets.

She is a national speaker, the author of 7 business books, including The Creative Professional’s Guide to Money, a business coach, host of the Get Better Clients Bootcamp and a Program Partner for HOW Design Live, adjunct faculty at Pratt Institute and Maryland Institute College of Art.

Time Stamped Show Notes:

  • [00:21] About the episode and Ilise Benun
  • [02:14] Ilise talks about her work with creative entrepreneurs and her marketing tools
  • [04:09] How to prevent working with difficult clients
  • [04:48] Don’t ignore the red flags
  • [06:24] What to do with clients who are trainable
  • [10:43] What to do if you need the money but the client is becoming difficult
  • [13:37] What to do if the client changes their mind about what they want as the end product
  • [15:08] The dangers of not having a contract and how simple a contract can be
  • [17:19] How to avoid miscommunication between the client and you
  • [17:55] Ilise shares a story of a recent event of miscommunication and what she did to solve the problem
  • [20:13] How to use leverage in your favor
  • [22:44] Why the training process is so important in building boundaries in your relationship with the client
  • [25:45] What to do with an overly involved and talkative client
  • [29:24] How the way you charge can impact being surprised by things going wrong
  • [30:41] How to deal with the pushy person
  • [32:08] The three key actions you can take when you sense a difficult client
  • [33:23] Where to find Ilise Benun and what she’s doing currently
  • [34:40] For the show notes go to and subscribe to the Marketing for Creatives show

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