Jul 30, 2018
Ep #64: Do you consider yourself as a creative person who can
bring something new to the table any time or the one who is a pro
in one thing and for the rest you usually say “no, I’m not so
talented?"
Well, whether you are one or another, I have good news for you.
Today we gonna learn how to be even more creative and we will put
that into action.
Probably if you want to fill your day with creativity and
productivity it will require you to cut on the daily coffin and get
some green decorations around you, but those are just a few secrets
that our today’s guest James Taylor will share with you.
James is an award-winning speaker and an internationally
recognized leader in creativity and innovation.
For over 20 years, he has been teaching entrepreneurs,
educators, corporate leaders, writers, and rockstars how to build
innovative organizations and design the creative life they
desire.
As the founder of C.SCHOOL™ and host of The Creative Life
Podcast and TV Show, he’s taught hundreds of thousands of
individuals in over 120 countries through his online courses,
books, videos and keynote speeches.
Time Stamped Show Notes:
- [00:22] About the episode and James Taylor
- [02:03] James shares his journey from being a musician to
working in the Silicon Valley and then becoming a professional
speaker
- [04:50] Why James switched his career a few times and what are
the benefits of that
- [06:15] Why some people have many creative ideas and other
people have of lack of them
- [08:30] Don’t be afraid to be playful in business and marketing
it will set you above other businesses
- [09:58] First, understand yourself and what you like doing then
apply it to your marketing
- [11:53] How to create one piece of content and then creatively
distribute it in many ways
- [13:32] Look at how other people create content and how you can
model that
- [15:21] The short-form content is quicker to create, while the
long-form deep content is good when you write a book or prepare
your keynote speech
- [17:22] The key to successful marketing is creating great work
regardless of what you’re doing
- [18:40] Understand your audience and create content for that
one person - your ideal avatar
- [20:49] If you enjoy creating the specific types of content
think of how you can make it valuable for other people
- [22:12] What to do with those creative ideas that constantly
come to your mind
- [23:27] James get together with his team every three months to
plan the next quarter of projects
- [24:16] When you have many ideas ask yourself a question: which
one of those ideas if I do it well, would make all the other ideas
easier or not required?
- [26:13] Get the support of other people. If necessary find a
coach or mentor
- [27:46] If your family members have no ideas about how to build
a business that’s not a good place to go for an advice
- [29:03] If James could pick only one mentor he would pick his
wife as she is also his business partner
- [29:59] Why James first recommended not to choose a family
member as a mentor, but himself choose his wife for that. The
difference between people
- [31:51] How to set up your day to be more creative, energized,
and productive
- [36:26] Where to find James online
- [37:03] For the show notes go to
marinabarayeva.com/64 and subscribe to the Marketing for
Creatives show
Let’s get in touch: