May 21, 2018
Ep #52: It's much easier when other media share about you
instead of you talking about how good you are. Different media
already communicate with your audience and potential customers.
Our today’s guest went all the way from nobody to recognized
expert using media.
He will share with you how to craft a press kit that the media
would love to interview you, what you need to pitch media, what
media to reach to attract your audience, grow your expertise, and
become a media celebrity.
In this episode, Josh Elledge shares why you should become a
media celebrity - and how to make it happen.
Josh is a U.S. Navy veteran and launched UpMyInfluence.com to
help turn entrepreneurs into media celebrities increasing their
authority, influence, and revenue.
He also started SavingsAngel.com which has grossed more than $6
million in sales with less than $500 in advertising.
Josh writes a syndicated newspaper column to 1.1 million readers
and regularly appears on more than 75 TV stations across the
country. All told, Josh has appeared in the media more than 2000
times.
Time Stamped Show Notes:
- [00:22] About the episode and Josh Elledge
- [02:07] Josh shares how he went from being in no media to being
featured in the media over 2000 times
- [04:03] When he just started out and had no money he reached
out to anyone with the audience trying to be helpful
- [06:00] His work on the radio station helped him to get a lot
of businesses
- [08:20] At the beginning when you reach media be very careful
about not selling. Instead, think about how you can bring value to
the audience
- [09:29] How Josh spent $25,000 on PR firm and didn’t really get
the results
- [11:31] Start by showing your authority. You need to be one of
those people who media would consider as a respected person
- [13:12] The important parts of the email that you send when you
pitch media
- [15:35] Don’t ask for any promotions when you reach media
- [16:18] Make sure that your website is updated and look
professional
- [17:55] What to include into the press kit that you send to the
media
- [19:15] Make the job of the journalist or the host as easy as
possible when you pitch them with your press kit
- [19:29] Prepare the questions that they may ask you
- [21:56] You want to serve a lot of people
- [22:48] If you want to look professionally take LinkedIn and
Twitter seriously
- [24:42] You want to be known as an expert, so pick topics that
will establish your authority in the specific area of
expertise
- [25:18] People need to describe you in one sentence
- [29:05] Keep the record of all media mentions you have
- [30:02] Find out what you should focus on, the topics that you
share
- [31:27] How Josh’s client multiply his income because he
narrowed his focus from talking about the relationship in general
to talking about the relationship for dentists
- [33:34] For people who have no money your free content will be
enough but serve the audience who has a budget
- [34:15] How to choose which media to pitch
- [36:17] There are media that you do for authority and another
type is for exposure. Get to both of them, but understand which one
is which
- [38:20] When people see you as an authority they want to give
you your money
- [42:36] Where to find Josh online
- [44:00] For the show notes go to
marinabarayeva.com/52 and subscribe to the Marketing for
Creatives show
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