May 21, 2018
Ep #52: It's much easier when other media share about you instead of you talking about how good you are. Different media already communicate with your audience and potential customers.
Our today’s guest went all the way from nobody to recognized expert using media.
He will share with you how to craft a press kit that the media would love to interview you, what you need to pitch media, what media to reach to attract your audience, grow your expertise, and become a media celebrity.
In this episode, Josh Elledge shares why you should become a media celebrity - and how to make it happen.
Josh is a U.S. Navy veteran and launched UpMyInfluence.com to help turn entrepreneurs into media celebrities increasing their authority, influence, and revenue.
He also started SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising.
Josh writes a syndicated newspaper column to 1.1 million readers and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.
Time Stamped Show Notes:
- [00:22] About the episode and Josh Elledge
- [02:07] Josh shares how he went from being in no media to being featured in the media over 2000 times
- [04:03] When he just started out and had no money he reached out to anyone with the audience trying to be helpful
- [06:00] His work on the radio station helped him to get a lot of businesses
- [08:20] At the beginning when you reach media be very careful about not selling. Instead, think about how you can bring value to the audience
- [09:29] How Josh spent $25,000 on PR firm and didn’t really get the results
- [11:31] Start by showing your authority. You need to be one of those people who media would consider as a respected person
- [13:12] The important parts of the email that you send when you pitch media
- [15:35] Don’t ask for any promotions when you reach media
- [16:18] Make sure that your website is updated and look professional
- [17:55] What to include into the press kit that you send to the media
- [19:15] Make the job of the journalist or the host as easy as possible when you pitch them with your press kit
- [19:29] Prepare the questions that they may ask you
- [21:56] You want to serve a lot of people
- [22:48] If you want to look professionally take LinkedIn and Twitter seriously
- [24:42] You want to be known as an expert, so pick topics that will establish your authority in the specific area of expertise
- [25:18] People need to describe you in one sentence
- [29:05] Keep the record of all media mentions you have
- [30:02] Find out what you should focus on, the topics that you share
- [31:27] How Josh’s client multiply his income because he narrowed his focus from talking about the relationship in general to talking about the relationship for dentists
- [33:34] For people who have no money your free content will be enough but serve the audience who has a budget
- [34:15] How to choose which media to pitch
- [36:17] There are media that you do for authority and another type is for exposure. Get to both of them, but understand which one is which
- [38:20] When people see you as an authority they want to give you your money
- [42:36] Where to find Josh online
- [44:00] For the show notes go to marinabarayeva.com/52 and subscribe to the Marketing for Creatives show
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