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  2. Personal Brand: How to Become a Recognized Expert with Dorie Clark | #1

Personal Brand: How to Become a Recognized Expert with Dorie Clark | #1

Dec 6, 2017

Ep #1: Dorie Clark shares how you can become a recognized expert in your niche.

She was named as a “branding expert” by Fortune, Inc. magazine, and the Associated Press. Known as a down-to-earth, insightful, and engaging speaker, Dorie shows people how to take control of their professional reputation, become recognized for the leaders they are, and make an impact.

Time Stamped Show Notes:

  • [00:21] About today’s topic
  • [01:49] Marina welcomes Dorie Clark
  • [02:04] Dorie started as a journalist but had to reinvent herself, and it turned out to be a consulting business. She also released her book Entrepreneurial You
  • [04:08] When it’s better to start building your personal brand
  • [05:46] Around what to build a personal brand and how to differentiate yourself from other people
  • [07:53] Sometimes a brand may choose you because of what you do and share about
  • [08:58] How to build your personal brand from the scratch
  • [10:28] How to grow it if you already picked your area of expertise
  • [11:24] The fast way to build your personal brand
  • [12:08] Start working with celebrity clients to grow your credibility
  • [13:03] What to do if you have the credibility, but still don’t reach many potential clients
  • [15:57] Building the personal brand takes time. How to prioritize what to focus on first
  • [18:01] If you have no ideas what to start with pick three things and focus on them
  • [18:45] Building your brand means sharing your expertise. What if you share your best tips for free and someone will steal your secrets?
  • [23:58] How to network with the right people
  • [26:17] How to create a lot of content
  • [28:39] There are many talented people who had publications, were involved in the big project, but they still have cheap clients. How to switch to the higher level of clients and income
  • [33:23] Three steps that will help you to become a recognized expert and establish your personal brand
  • [36:32] Where to find Dorie
  • [37:22] For the show notes go to marinabarayeva.com/1 and subscribe to the Marketing for Creatives show.

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