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Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners


Dec 31, 2018

Ep #86: The personal brand is also known as reputation. People buy from those whom they know, like, and trust.

The new year also means setting new goals. In this episode, we’ll talk about how to grow your personal brand in 2019.

Summarizing the episodes of the Marketing for Creatives show from the very beginning, I picked for you seven experts that will guide you from positioning your personal brand to getting more exposure for you.

They are Pia Silva, Scott McKain, Dorie Clark, Melissa Cassera, Melanie Deziel, Christa Haberstock Colson, and Josh Elledge.

Each person specializes in one particular area, and all together they provide you with a powerful guideline.

Let’s sky rock your personal brand next year!

Time Stamped Show Notes:

  • [00:22] About the episode and personal branding
  • [01:54] What personal brand means for solopreneurs and small businesses who sell their services
  • [03:28] How to position your personal brand
  • [06:54] Four steps to differentiate yourself from your competitors
  • [08:58] What to focus on first when you start building your personal brand
  • [11:49] How to get a media coverage
  • [14:47] The difference in appearing on online or online media and how they can serve your personal brand
  • [18:48] How to tell your story that will align with the picked area of your authority
  • [21:47] What it means to be consistent in your message through the content and your personal brand
  • [22:36] What to do if you are the multi-passionate entrepreneur
  • [28:28] What media try to get on within the next month
  • [31:17] Check what type of influencer you are as an entrepreneur at marinabarayeva.com/influencer 

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