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How to Stand Out with Your Online Content with Andrew and Pete | #27

Feb 22, 2018

Ep #27: A lot of people post stuff on different media, so, it’s easy to get lost among them. Content marketing is a powerful tool, but to get people's attention you need to be creative with the content you post.

Let’s get creative with this episode too. Instead of one guest, as usual, I want to introduce you to two great guys who started small, but found their online voice and now share how they did it, and you too can do to stand out with your online content.

In this episode, Andrew and Pete share how to stand out with your online content.

Andrew and Pete are the fun content marketing duo who help solopreneurs and small businesses to create insanely shareable content that builds brands people love, through their membership community - ATOMIC. 

They won the 'Digital and Social Media Company of the Year Award', and also the 'Business Personality of the Year Award'. 

As international keynote speakers, they have been featured on sites such as Social Media Examiner, Entrepreneur on Fire, Convince and Convert, Kim Garst, and Huffington Post, and are authors of the hit books, The Hippo Campus and Content Mavericks. 

Time Stamped Show Notes:

  • [00:22] About the episode and Andrew and Pete
  • [02:23] How Andrew and Pete turned their online marketing for their business from zero to hero
  • [06:17] Two kinds of ways you can stand out with your online content
  • [07:22] How to be different and stand out
  • [08:07] Five key elements when thinking of your brand
  • [08:17] The difference between baseline values and stand out values
  • [08:59] How to think of your brand mission and aspirational message
  • [09:23] Who is your archenemy and why you should find out
  • [10:11] How to think of your avatar
  • [10:48] Be aware of how you use words and what you sound like
  • [12:01] How making a content stamp keeps you on the straight and narrow
  • [13:51] Make sure that you pick an archenemy inside your industry
  • [16:14] Why you should keep a mix of social media sites on your list
  • [18:25] The reasons why people are not coming back to your website
  • [21:16] Fives ways to make content that people will share
  • [21:31] Be more than just a logo: be a face
  • [22:27] Make content that engages people emotionally
  • [22:54] Think about how your posts look visually
  • [23:54] Tap into a cause that pulls people’s strings
  • [24:32] Find out what can add even more value to what you offer
  • [29:54] What are the two types of content and how they differ
  • [30:41] Pete takes the hairstylist as an example to show how to make primary content
  • [34:15] Why people will still come and pay for your service even if you give out ‘free’ information and advice
  • [38:40] For the show notes go to marinabarayeva.com/27 and subscribe to the Marketing for Creatives show

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