Dec 24, 2018
Ep #85: As business owners, writing is a part of our routine. We constantly write emails to our clients and subscribers, blog posts, and other stuff.
You will know how to overcome writer’s block, how to write that people will care about what you wrote and the copywriter’s tricks to write better and sell more.
In this episode, Wes Gay shares the copywriter’s hacks that help to write persuasive marketing copy.
Wes Gay helps companies create clarity from chaos, and he finds the right words to help businesses grow. As a copywriter, marketing consultant, and entrepreneur, Wes has helped companies of all sizes discover clarity in their marketing sales and create copy that works.
Time Stamped Show Notes:
- [00:22] About the episode and Wes Gay
- [01:37] Being unemployed and the lack of work inspired Wes to get deep into copywriting and turn it into a business
- [05:20] When to do your copywriting and when it’s time to hire a copywriter
- [08:14] How to overcome a writer’s block
- [11:42] Start writing with the problem that people have
- [12:49] Include one call-to-action that you want people to take
- [15:31] The key factors of using a call-to-action link that help to sell
- [17:36] How many times to use call-to-action on the page and the tricks that people often miss
- [22:47] The tricks and tools that will help you to be a better writer
- [29:33] Be direct and confident in asking when you sell
- [33:16] How much it costs to hire a copyeditor
- [34:36] How Wes writes a sales copy
- [39:05] Where to find Wes online
- [40:27] For the show notes go to marinabarayeva.com/85 and subscribe to the Marketing for Creatives show
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